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With the shift towards online purchasing, there is a need to market and sell products and services online. Thus, there is a high demand for digital marketing practitioners. They help companies gain a wider market, produce campaigns, and retain customers.
When you’re new to digital marketing freelance services, you might be overwhelmed at first. You might not know where to start. But the heart of the problem is deciding: how will you price your services? Pricing needs to be practical and strategic – cut the crap that you’ll attract more potential clients if you downgrade your pricing.
In this article, we’ll discuss how you can price your services.
By Product
You can price your services by product. In a by-product pricing scheme, you can charge for services by individual product. The strength of this scheme is that you can price based on your experience. For newbies with a niche, you can pick your specialty and then provide the products that are occupied under that scope. For example, you can write an SEO guest post for $25, or even give a range for your project for different digital marketing services.
As you gain more experience, you can continue to do more gigs and eventually raise your prices. These will also help you attract clients who will trust you despite the lack of experience.
Hourly Pricing
For hourly pricing, you are paid by the hour that you spend. This is the most common of charges, especially for web design pricing Philippines. Technical support, customer service, and even design – these are the fields that use hourly pricing. Due to this kind of payment setup, some companies have freelancers use a time-tracking system for transparency purposes.
Hourly pricing is when a freelance marketer charges their clients based on how many hours worked. This is the most common way freelance marketers charge their clients and enables them to create their own hourly rates. Examples of projects that are best for this type of marketing rate include technical support and customer service marketing.
By Package
For your digital marketing services, you can offer a standard package depending on the specialty/services you offer. A lot of this service are heavy when it comes to work so you might want to be careful and not take on a very heavy load because it may affect quality control.
For example, if you’re a writer, you can offer a 3 500-word article package. That way, it’s short, sweet, and a feasible package. If there are any deadlines or delays, you can add them to the final charges.
We recommend ensuring your package prices are quite competitive so you aren’t lowballed.
Niche Pricing
You may also want to consider if your service is niche. Copywriters and content creators can price highly if they have a lot of experience. For those who have experience in video production, you can charge $19-$100 for hour, but the exact rate depends on your experience.
Considerations
- Income you want to achieve: Although a lot of clients would love to hire a cost-effective provider, you also have to make sure your prices are enough for the income you want and the income you need to live. One of the perks of digital marketing is that it is a flexible field; you can work the hours you want and not commute at all to work.
- Consider freelancer expenses: For pricing, you also need to add the costs for your service expenses into the equation! You can’t exactly work without tools such as Ahrefs, Google Keyword Planner and SEMrush, yeah?
- Your value: This can make all the difference. If you have experience and are a master in a niche, we recommend pricing a bit higher since this will help make up for your reputation and skill.
Wrapping Up
Although pricing is tricky, we recommend that you be discerning about how you price your services for digital marketing. There are many ways you can price, but you also have to remember your worth!
